Why is the price of a Super Bowl ticket so high? How can it be profitable to pay an actor millions of dollars to star in a movie? It all boils down to the Economics of Entertainment. This creative series explains in a clear way economic concepts such as supply and demand, scarcity, and decision making. Case studies, charts and diagrams help explain what factors determine the retail price of an entertainment product or service, what other revenues are available including the sale of rights, and the costs that go into development, production, promotion, and distribution.