The Your Start-Up Starts Now! series explores the traits, skills, and values associated with achieving success in the world of entrepreneurship. Supporting entrepreneurship literacy and economics standards, each title focuses on a particular field of entrepreneurship and outlines key phases involved in the process of starting up a business, including industry and market research, developing a business plan, finding funding sources, marketing, building brand identity, and creating plans for growth. Current and future trends and opportunities in each field are examined, and biographical snapshots highlight innovative and influential entrepreneurs. Discussion prompts, motivating questions, quizzes, and suggestions for further learning make the content engaging and meaningful to readers. Your Start-Up Starts Now! is a valuable contribution to entrepreneurship and economic literacy for today's learner.